Sahar Ragab
Entlaq, a company specializing in supporting entrepreneurship, has announced an acquisition of a stake in “Brotinni” the leading Egyptian startup in dark butchers’ technology and smart food technology solutions. This aligns with “Entlaq’s” strategy to promote innovation and support technological advancements in the food sector, with a focus on applying technology to achieve sustainability in food production.
This Acquisition aims to expand the latter’s operations within Egypt and open new horizons in regional markets across the Middle East. “Brotinni” will leverage “Entlaq’s” expertise in business development and acceleration to support its expansion strategies, enhancing the reach of its products to a broader market, particularly in the meat and poultry sectors.
Founded in 2020 by entrepreneur Dalia Abu Omar, “Brotinni” aims to make a significant leap in the industry by offering innovative solutions that include industrial biotechnology and environmentally friendly green technologies. By integrating advanced technologies into logistics and supply chains, “Brotinni” contributes to reducing reliance on harmful materials to the environment while maintaining the sustainability of food products for up to 14 days.
About Entlaq:
“Entlaq” is a dynamic Cairo-based think tank dedicated to reshaping Egypt’s entrepreneurial landscape through advisory and capacity-building programs
About Brotinni:
“Brotinni” is an Egyptian startup founded by Dalia Abu Omar in 2020, specializing in innovative food technology solutions for the meat and poultry sector. The company combines modern technologies and sustainable solutions in the food industry, with a particular focus on integrating green biotechnology into its operations.
About Dalia Abu Omar:
Dalia Abu Omar is an Egyptian entrepreneur with a degree in architecture, as well as certifications in project management and industrial biotechnology from the University of Manchester in the United Kingdom. Her passion for innovation and sustainable solutions led her to establish “Brotinni,” with the goal of revolutionizing how meat and poultry are produced and distributed in an environmentally friendly manner while meeting consumer needs efficiently.